New Publication in Sport Marketing Quarterly
My recent research entitled “Consumer responses to sports leagues’ employer branding: Psychological contract formation and breach” has been published in Sport Marketing Quarterly.
In this research, we viewed professional sports leagues as “employers” who determine the treatment and working conditions of athletes, and examined how consumers respond to their employer branding.
Special thanks to my co-author, Dr. Christopher M. McLeod (Associate professor at University of Florida).