Research Outputs

Referred Publications

  1. Asada, A., & Reifurth, K. (2023). Team representation: Scale development and validation. Journal of Sport Management, 37(4), 272–289. [IF = 3.95].
  2. Asada, A., Yan, M., Ko, Y. J., Lee, J. S. (2023). Effects of commitment to CSR-linked sport sponsorship on consumers’ fit perception, attitude, and word-of-mouth intention. Sport Marketing Quarterly, 32(2), 137–149. [IF = 2.72].
  3. Asada, A., & Ko, Y. J. (2023). Word-of-mouth effectiveness in new fan acquisition: A mediating role of resident prototypicality. Sport Management Review, 26(1), 93–113. [IF = 6.58].
  4. Asada, A., & Arai, A. (2023). Post-event effects: A new perspective on giveaway items distributed at sporting events. Journal of Global Sport Management, 8(1), 281–301.
  5. Arai, A., Ko, Y. J., Asada, A., & Connaughton, D. (2023). The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals. Sport Marketing Quarterly, 32(1), 62–75. [IF = 2.72].
  6. Ko, Y. J., Kwak, D., Jang, W., Lee, J., Asada, A., Chang, Y., Kim, D., Pradhan, S., & Yilmaz, S. (2023). Using experiments in sport consumer behavior research: A review and directions for future research. Sport Marketing Quarterly, 32(1), 33–46. [IF = 2.72].
  7. Jang, W., Lee, S. & Asada, A. (2023). Self-imagery and advertising effectiveness: The role of sense of p The Journal of General Psychology, 150(2). 212–233. [IF = 2.01].
  8. Ko, Y. J., Asada, A., Jang, W., Kim, D., & Chang, Y. (2022). Do humanized team mascots attract new fans? Application and extension of anthropomorphism theory. Sport Management Review, 25(5), 820–846. [IF = 6.58].
  9. Asada, A., Inoue, Y. & Chang, Y. (2021). The effects of athlete activism on league credibility, event legacy, and event involvement: A crisis communication perspective. International Journal of Sport Communication, 14(4), 507–529.
  10. Pifer, N. D., Huml, M. R., & Asada, A. (2021). Switching schools: Examining the networks, antecedents, and on-court outcomes of NCAA Division I men’s basketball transfers. Journal of Issues in Intercollegiate Athletics, 14, 170–193. [IF = 2.07].
  11. Asada, A., Ko, Y. J. & Jang, W. (2020). Effects of relative size and homogeneity of sports fan community on potential fans’ support intentions. Journal of Sport Management, 34(2), 103–119. [IF = 3.69].
  12. Asada, A., & Sanderson, J. (2020). Supporting sacrifice or condemning belief: Consumer reactions to Nike’s advertising campaign featuring Colin Kaepernick. International Journal of Sport Management and Marketing, 20(5/6), 334–355.
  13. Asada, A., & Ko, Y. J. (2019). Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization. Journal of Sport Management, 33(6), 530–545. [IF = 2.34].
  14. Asada, A., & Ko, Y. J. (2019). Perceived influence of word-of-mouth recommendation in sport-watching behavior: A gender difference perspective. Sport Marketing Quarterly, 28(3), 135–147. [IF = .744].
  15. Arai, A., & A. (2018). Review of athlete branding. Japanese Journal of Sport Management, 10(1), 7–18.
  16. Matsumoto, H., Sato, S., Asada, A., & Chiashi, K. (2018). Exploring the relationship among leisure engagement, affective and cognitive leisure involvement, and subjective happiness: A mediating role of leisure satisfaction. World Leisure Journal, 60(2), 111–126. [IF = .45].
  17. Asada, A., & Ko, Y. J. (2016). Determinants of word-of-mouth influence in sport viewership. Journal of Sport Management, 30(2), 192–206. [IF = 1.25].
  18. Matsumoto, H., Sato, S., Asada, A., & Chiashi, K. (2015). The relationship among recreation specialization, subjective happiness and leisure satisfaction: A case of the United States of America resident anglers. Japan Society for Maritime Activity, 4(1), 18–26.

Other Publications

  1. Asada, A. (2021). Chiba Lotte Marines: Effects of enthusiastic fans and the team’s fan base expansion strategies. Japan Sports Agency, https://www.mext.go.jp/sports/content/20210519-spt_sposeisy-000015100_3.pdf.
  2. Asada, A. (2020). Unity vs. uniqueness in social media messaging―which is more effective? Texas CEO Magazine, 1, 84–85.
  3. Asada, A. (2017). North American professional sport leagues. In Sasakawa Sport Foundation (ed.) Sport Hakusho 2017 (pp. 277–278). Tokyo, Japan: Sasakawa Sport Foundation.
  4. Asada, A. (2016). The North American Society for Sport Management Conference 2015. Japanese Journal of Sport Management, 8(1), 34–38.
  5. Asada, A., & Sumino, M. (2015). The North American Society for Sport Management Conference 2014. Japanese Journal of Sport Management, 7(1), 39–43.
  6. Asada, A., Arai, A., & Ito, M. (2014). The North American Society for Sport Management Conference 2013. Japanese Journal of Sport Management, 6(1), 57–62.

Conference Presentations

  1. Asada, A. & Reifurth, K. (2023). Team representation: A reflective–formative approach. North American Society for Sport Management C Montreal, Canada.
  2. Geurin, A. N., Burch, L., Brison, N. T., Asada, A., Watanabe, N. (2023). Missing in activism: Social media as a platform for athlete activism during the Tokyo 2020 Olympic Games. North American Society for Sport Management C Montreal, Canada.
  3. Asada, A., McLeod, C, & Arai, A. (2022). Unique effects of employer branding: Psychological contract fulfillment, league credibility, and league identification. Sport Marketing Association C Charlotte, NC.
  4. Brison, N. T., Asada, A., Geurin, A. N., Burch, L., Watanabe, N. (2022). #Tokyo 2021: Examination of international athlete disclosure of brand endorsements via Instagram. Sport Marketing Association C Charlotte, NC.
  5. Asada, A. (2022). Crazy sport marketing ideas from far east. Sport Marketing Association C Charlotte, NC.
  6. Geurin, A. N., Burch, L., Brison, N. T., & Asada, A. (2022). Adherence to Rule 40 during the 2020 Tokyo Olympic Games: An examination of athletes from eight nations. European Association for Sport Management C Innsbruck, Austria.
  7. Burch, L., Geurin, A. N., Watanabe, N., Brison, N. T., & Asada, A. (2022). Nationalistic self-presentation of Olympic athletes on Instagram. European Association for Sport Management C Innsbruck, Austria.
  8. Asada, A. (2021). Team representation: Scale development. Sport Marketing Association C Las Vegas, NV.
  9. Asada, A. & McLeod, C. (2021). Consumer responses to the breach of psychological contracts between a sports league and athletes. Sport Marketing Association C Las Vegas, NV.
  10. Asada, A. (2021). How to reuse child-sized team apparel. Sport Marketing Association C Las Vegas, NV.
  11. Asada, A. (2021). Word-of-mouth effectiveness in sport fan acquisition: A prototypicality perspective. North American Society for Sport Management C Virtual.
  12. Asada, A. & McLeod, C. (2021). Consumers responses to sports leagues’ employer branding: A psychological contract perspective. North American Society for Sport Management C Virtual.
  13. Huml, M. R., Pifer, N. D., & Asada, A. (2021). Switching schools: Examining the networks, antecedents, and on-court outcomes of NCAA men’s basketball transfers. College Sport Research Institute Conference on College Sport. Virtual.
  14. Asada, A. & Reifurth, K. (2020). Team representation: Dimensions, antecedents, and consequences. Sport Management Association of Australia and New Zealand C Virtual.
  15. Asada, A. & Arai, A. (2020). Effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals. Sport Management Association of Australia and New Zealand C Virtual.
  16. Asada, A. & Arai, A. (2020). Post-event effects: A new perspective on giveaways distributed at sporting events. European Association for Sport Management C Virtual.
  17. Reifurth, K. & Asada, A. (2020). Conceptualizing team representation: Construct structure, antecedents, and consequences. European Association for Sport Management C Virtual.
  18. Asada, A., Inoue, Y., & Chang, Y. (Canceled due to COVID-19). Player activism, league credibility, and event legacy: A crisis management perspective. Political Studies Association Sports C Manchester, UK.
  19. Asada, A. & Arai, A. (2020). Secondary advertising effects: A new perspective on giveaway items. North American Society for Sport Management C Virtual.
  20. Asada, A. (2019). Emphasizing unity or uniqueness? Social media strategies to expand sports fan communities. European Association for Sport Management C Seville, Spain.
  21. Asada, A., & Sanderson, J. (2019). Supporting sacrifice or condemning belief: Effects of controversial advertisement on positive and negative word of mouth. North American Society for Sport Management C New Orleans, LA.
  22. Yan, M., Ko, Y. J., Asada, A., Lee, J. S. & Kim, D. (2019). The effect of CSR-centric sports partnership on consumer responses. North American Society for Sport Management C New Orleans, LA.
  23. Asada, A., & Ko, Y. J. (2018). Effects of relative size of sports fan base on potential fans’ decision-making: Mediation effects of perceived similarity to fans. Sport Marketing Association C Frisco, TX.
  24. Ko, Y. J., Asada, A., Kim, D., Jang, W., & Chang, Y. (2018). Do anthropomorphized mascots attract new fans? Sport Marketing Association C Frisco, TX.
  25. Asada, A., & Ko, Y. J. (2018). Conceptualizing effects of relative size and entitativity of sports fan base on new residents’ socialization: A self-categorization perspective. North American Society for Sport Management C Halifax, Canada.
  26. Asada, A., & Ko, Y. J. (2017). Effects of relative size and homogeneity of sport fan base on potential fans’ behavioral intentions. Sport Management Association of Australia and New Zealand C Gold Coast, Australia.
  27. Asada, A., & Ko, Y. J. (2017). Effects of team identification on word-of-mouth effectiveness in different fan bases: A mediation effect of p Sport Marketing Association Conference. Boston, MA.
  28. Jang, W., Lee, S., & Asada, A. (2017). The effects of self-imagery on advertisement evaluations: The mediating role of sense of presence. Association for Education in Journalism and Mass Communication Conference. Chicago, IL.
  29. Asada, A., & Ko, Y. J. (2017). Perceived influence of word-of-mouth recommendation in sport-watching behavior: A gender difference perspective. American Marketing Association Summer Marketing Educators’ Conference. San Francisco, CA.
  30. Asada, A., & Ko, Y. J. (2017). Sport consumers’ socialization in spectator sports: A social categorization p North American Society for Sport Management Conference. Denver, CO.
  31. Ko, Y.J., Kwak, D. H., Jang, W., Chang, Y., Yilmaz, S., Lee, J. S., Asada, A., Kim, D., & Pradhan, S. (2017). Using experiments in sport consumer behavior research. North American Society for Sport Management Conference. Denver, CO.
  32. Asada, A., & Ko, Y. J. (2016). The effectiveness of word of mouth in spectator sport: A gender difference perspective. North American Society for Sport Management C Orlando, FL.
  33. Asada, A., Ko, Y. J., & Kiousis, S. (2015). Effects of team identification on word of mouth persuasiveness: A self-categorization perspective. Sport Marketing Association C Atlanta, GA.
  34. Tsukahara, F., Matsuhasi, T., Sato, S., & Asada, A. (2015). Institutional environment influencing the establishment of sport commissions in small and medium sized municipalities: A comparison between Japan and the Florida state. European Association for Sport Management C Bern, Switzerland.
  35. Asada, A., Ko, Y. J., & Kaplanidou, K. (2015). The determinants of word of mouth influence in sport viewership. North American Society for Sport Management C Ottawa, Canada.
  36. Arai, A., Ko, Y. J., & Asada. A. (2014). Athlete scandals as consumers’ identity threats: The moderating roles of self-brand connection and self-construal. North American Society for Sport Management Conference. Austin, TX.